The team over at Before The Storm Studios just dropped the commercial for their upcoming “Brain(Storm)” collection. After winning Best New Brand of 2021, you already know I had to do a full breakdown of the ad, as well as a couple of the pieces rumored to be apart of the drop.
The ad starts with a lab coated man setting up a table and work space, while a radio host gives the weather report. A mellow guitar instrumental provided by Chance Thrash plays in the background.
The man wheels over a rack, featuring a number of pieces. It is not clear if those are the pieces featured in the collection, but I would assume so.
Laurent takes his place at the work station, flipping up his MacBook Pro, while the lab coated man robotically brings over a drink for Laurent.
Laurent begins to start working while the figure organizes the rack. It is at this point where everything becomes clear. I feel the lab coated figure represents Laurent’s Sub conscious, organizing and forming the pieces in his mind. The Brain(Storm) theme goes full circle when Laurent starts to work on his laptop, which is where the visions for BTS come to life.
Now let’s focus on a few of the rumored pieces in the collection. I have seen these hats first hand, and they are already a must have. The new BTS logo is already iconic in its own right. With black and white color ways in the works, I hope to see a limited run of grey pieces make their way to the site.
Dabbling into the accessories game, it was a no brainer to take it all the way with the storm vibes on these umbrellas. The hurricanes radar pattern hits different on the all black umbrella. These can work for the streets or the studio. Not sure how limited these will be but, definitely an essential piece for any supporter of BTS. Can’t wait to see a full photo shoot with these bad boys in action.
Being a huge film fan, anytime visuals are used in a campaign it already makes a stronger connection with the audience. Whether it was with Pins and Pluses or now with Before The Storm Studios, Laurent and the team have always taken it to another level with releases. The “Brain(Storm)” collection will be live on beforethestormstudios.com 1/21/2022. Don’t chase the storm, embrace it!