With the objective to “HeelDaWrld”, Heel is hitting the ring swinging, with their inaugural collection.
Off rips, I really dig what Heel is bringing to the community, many people are doing custom or repurposed jeans, but the story Heel is trying to tell adds in a little more flavor.
What I feel will become a staple of Heel, these repurposed jeans feature the Heel branding on the front, with the quote “Good People Copy, Great People Heel”. Once these get a couple placements in the scene it’s game over. “Imitation is the sincerest form of flattering” is what they used to say, but this new phrase from Heel hits different.
The “3 Ks” tee only comes in this white color way so far, but I feel this allows the Heel name tag to show off more as well as focus attention to the guns. I really mess with that “Hello my name is Heel” branding, definitely could see that on a hat very soon. Really solid first release.
No release date has been announced for the drop as of yet, but at Jit Camp we come to the fight early. I can only imagine what other ad concepts as well as additions to the collection will continue to be teased out over the next couple weeks, keep it locked for more up dates as we slowly “HeelDaWrld!”.