One of my favorite creatives in the Tampa Bay scene is WillcOats. Not staying confined to the constraints of a brand, it’s more about the artistry and story being told with each drop. With his latest collection “IN_MY_HEAD” brings us into the mind of WillcOats.
The collection is made up of six different looks all featuring the “BRAINIAC” print as well as the “BRAINIAC_CAP” in each look. The ad that went along with this drop, really hit home the vibe and feeling WillcOats was going for. For me themes of paranoia and comfort are present in the work.
I feel the centerpiece item of the entire collection is the “BRAINIAC_CAP”. When have you ever seen a print show up on the top of a cap? The green cap is able to work with any look in the collection, as well as be pulled off with upcoming and past collections. The “BRAINIAC” print and WillcOats are pretty much synonymous at this point.
LOOK_001 features a crime scene tank with a “BRAINIAC” print right in the center on the chest. The blue tank and green from the cap mesh really well together. It’s that “BRAINIAC” branding for me.
The pink long sleeve featured in LOOK_002 his a nice change up from the darker color palette used in many of the other looks. With the “BRAINIAC” print taking center stage, adding some white to the pink. Would love to see a flip of this with a white long sleeve and a pink “BRAINIAC” print.
LOOK_003 is straight camo vibes. Moving out of the center, the “BRAINIAC” print makes its way to the shirt position giving room for the camo print to breathe. This is my favorite look in the entire capsule.
LOOK_004 places the “BRAINIAC” print on a Champion Xavier Hoodie. I really dig the how the print appears to be under the Xavier branding. The navy blends well with the green from the cap. Definitely a vibe.
A trio of “BRAINIAC” prints are featured on this green tee. The abundance of prints sets this piece apart from the others, being the only piece to feature more than one print. It would be dope to see this look on some pants or cords.
The final look, LOOK_006 showcases the “BRAINIAC” print on a navy blue long sleeve. Since the print is not on the front or brim of the cap it allows the other pieces to get some shine, while still drawing attention to itself in each look.
With the success of the “IN_MY_HEAD” drop as well as his involvement in the “Cowboy Magazine 2”, I am really hype to see what project WillcOats does next, hopefully with some accompanying visuals to go along with it.