Following up their teaser ad, Before The Storm unveils the upcoming “Brain(Storm)” collection available on 1/21/2022.
At first glance you already know I need that grey hat featuring the secondary BTS logo. Definitely will get heavy rotation in the streets and podcast. Not much of a bucket hat guy, but you might see around the burg, rocking a BTS bucket once the drop goes live.
The mug has been shown off in a few story posts, making it an essential accessory for any storm chaser.
It appears two new tees will be available in black and white color ways. The previous radar tee is one of my favorites, so I am really exited to pick up this black version. Really interested in this new hurricane character the team came up with, which is featured on the other tee in a black and white color way.
With chilly season still in full swing in Tampa Bay, the new long sleeve and hoodie offerings will come in clutch for sure. That white hoodie with the pink hits is a vibe for sure. The fonts on BTS shirts are some of my favorite details so that long sleeve will be in the rotation.
No strangers to the tote game, these brand new black totes feature a design reminiscent of Alfred Hitchcock’s “Vertigo”. Still have my orange tote from the the “In The Desert” drop, but this one has my eye for sure.
Not sure if the rumored umbrellas will be apart of this collection, but I feel these will be the statement piece accessory for the brand once they are released.
Before The Storm Studios is starting off 2022 on a strong note. The accompanying commercial as well as the story being told with the pieces, shows the growth the brand has seen within the past year. Don’t miss out on this drop Storm Chasers!