After dabbling with some custom 1 of 1 jeans in the past as seen on Smokepurrp, the homies at REACH unveiled their newest take on the Levi.
Made In REACH Demon claws
Recently I’ve been trying to get my denim and pant game up so when they dropped these I had to show them love. Usually known for the brand signature red coloring, I love when they dabble with other colors, the slime green gives the R a whole new life. Whenever they make the distressing look like demon claws scratched them up, it adds the signature REACH flavor to what otherwise would be just some generic Levi’s.
🏕💯🙌🏽
They have dabbled with the green on denim in the past but I feel this is their best outing and a definite statement piece for sure. Everything is Made In REACH!
After a successful first collection with the “Storm Chase” capsule, the Before The Storm crew is taking things out west with the “Life In The Desert” collection.
🏕💯 🌪 🦂
Described as a collection documented By Laurent Waldron, Chad Pearson, and Raheem Fitzgerald, when all three members of BTS come together they are on some “Voltron” type shit. The out west vibe I feel relates to Laurent’s time living in New Mexico, where he is originally from. To me the scorpion is almost synonymous with Abstract Poet’s brand “ Narcotics Half Off” aka “NHO”, making appearances in many of his pieces. Chad dropped some of the dopest jeans I have ever seen with his “patch work Levi” collection as apart of Concealed United, so the Cargo pants tie into that theme.
Those cargos are a vibe A trucker hat of that BTS logo would slide
The capsule is made up of the “Life In The Desert” t shirts accompanied by a desert sand colored Cargo pant. Off rips you know any BTS t shirt is a must, from the quality of the fabrics, to the originality of the print a BTS shirt allows anyone to become a “Storm Chaser”. I am trying to enhance my pant game so I definitely have my eye on those Cargos.
The Calm
This is a great follow up capsule to Before The Storms inaugural drop, and I personally will be picking up each piece in the collection. So pull up to the BTS Studio at The Factory St.Pete to pick up some dope product as well as have some amazing conversations.
In honor of their 3 Year Anniversary, the homies at REACH are hitting us with the nostalgic vibes for the “Hyrda” t shirt drop.
🏕💯🙌🏽🐲🐲🐲
The capsule includes a 3 headed “Maleficent Dragon” inspired design on three different color ways white, black, and my personal favorite Rich Teal. When the homies first hinted at doing a 3 headed dragon design for the 3 years I had no clue they where gonna flip a Disney classic on its head.
For me this capsule perfectly captures that vintage Disney shirt vibe while still staying true to the REACH brand. That Rich Teal color way is straight out of the nineties boy!!! I remember having this big stuffed version of the dragon on the shirt so you know Jit picking up all three color ways.
It’s really amazing everything the homies at REACH have accomplished in such a short time. It’s only up from here, I am really hype to see what else they have in the works for the entire 3 Year collection, you know Jit always gonna support everything made in REACH.
The Cybermonk Robert Gallardo takes us on a musical odyssey through the Stargate on “before the algorithm ep”.
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Music is art and being creatives why limit ourselves to only one medium. It was always a treat when Rob G would pull up on a Local Muzik track or whenever I discover one of his rvre artifacts on YouTube, most notably the classic “Honcho”. I love how versatile Rob can be on a track, he can go from some flexing shit like “DONDADA” to a more experimental vibe on “computer games (no scrubs)”.
The collection of songs on “before the algorithm ep” are ones Rob made while crafting his debut album “Algorithm And Blues”. The vocal style Rob used on the first track “Needed You” (Prod. by Tape$) vibe well with the intergalactic beat, not coming off corny at all. The $lugged out ending of the track was a really dope touch.
“Where We Goin’?” (Prod. by Yung Aug), is a straight vibe. This that shit you can just ride out to, full blast in the Grey Civic. The storytelling on this track is so vivid, I would love to see what Rob would bring to a concept album.
My favorite song on the EP is “TYPE” (Prod. by jxpvtty). Big funky vibes on this one mane. It was really dope how he sprinkled in some West Coast shit on the project. This track is just really fun.
“Questions” (Prod. by Osaka) starts off with some really dope melodic vocals before going into one of my favorite flows Rob G has ever came through with. The slow pace allows the listener to take in everything Rob is saying, and when the Cybermonk talks the Grey Children listen.
Overall this is a really dope collection of tracks, all with very different styles, but still feeling very cohesive. I am not sure when “Algorithm And Blues” is dropping but you can bet the Grey Children and everyone else in the 727 are gonna run it up heavy. Rob’s music is just another example of how Rob G inspires me and my fellow creatives that we don’t have to be boxed into one medium or lane. We are the Grey Children!
The team over at Balaclava Boys as been hard at work producing an arsenal of fire arm plushies made for any Jit to carry.
Village Hidden In The Drakeos FTF
With prices and sizes ranging from $15 to $150 there is a piece for everyone. The plushies are multipurpose being able to be used in the field as well as for style. The homie Niiks already rocked a few of these exclusive pieces in his video for “Color Blind”.
Just wait on that $Grey bandito Very Rvre
Also now available on the site are some exclusive 1 of 1 bags. My favorite has got to be the Arch bag, on some high art shit. The studio exclusive “Bandito Packs” might be my favorite bag in the entire line. Y’all any ready for that Prx Jit collab on that $Grey bandito, cause you know 1 of 1s are for the GOATS!
“Au Revoir” 👋
With the “Cowboy Party” happening this weekend I couldn’t think of a better time to pick up some gear on the site to rock at the function.
To thank all of the supporters for all of the love over the past two years, the good people over at Cowboy By Takeo are giving back to the community with a “Cowboy Party”!
This poster goes brazy 📸 by Raggy47
The past year as been a brazy one for the entire team over at Cowboy, from the “Goods & Wares” aspect, to the next level stuff on Debop , the jean jackets, and even a game changing “Carry Your Adventure” collab with Balaclava Boys all culminating with an appearance on the “Bonfire Podcast” and their own tent at the Curated Heat “Curated Market”.
🏕💯🤠
If that wasn’t enough to get you hype for the party the homie went ahead and dropped some sick Cowboy logo tees in various color ways. The Aqua 8s inspired piece as well as the studio exclusive black and blue color ways are gonna be must haves for the Jit, but you can’t go wrong with any Cowboy tee. There is also a few other studio exclusives available at the party so you definitely don’t wanna get caught sleeping.
Everyone that wants Cowboy will get Cowboy
So grab your holster and spurs and come on out to the 2nd Anniversary Cowboy Party. I am sure the rest of the BTMVLE Studio family will have product available as well as the homies at Balaclava Boys and Pollex World. Everyone that wears Cowboy gets into the event free, and vaccinated guests will receive a free drink. Like I keep telling y’all “Everyone That Wants Cowboy, Will Get Cowboy!”
With summer on the horizon the homies at 2001 Odysey came through with one of the most essential collections of the season.
Shout out Turbo813 vibes High Art
The brand takes its stab on the trucker hat with a really dope black and white logo hat. 2001 always takes something to the next level, most trucker hats only have one logo and that’s it, but 2001 puts branding on all aspects of the hat, making it wearable for any style. I don’t think I have ever seen a quote put on the side of a hat like that.
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The capsule also includes a shirt featuring the brands logo at the bottom right, as well as some other dope artwork placed throughout the shirt. The hits of blue add for a cool vibe. The eye image is my favorite touch of the entire piece.
Essential for the summer Everything purple
Them hot ass days in sunny Tampa Bay, FLA make having a dope variety of shorts essential to Florida life. 2001 came through with two dope short pieces featuring the 2001 heart logo in a purple and red color way. I will personally end of picking both pieces but if I had to choose one it would fit sure be the purple.
Turbo and the rest of the 2001 Odysey team really went brazy for the summer, you know we gonna be holding the brand down in the 727 no doubt. Fingers crossed on the next REACH pop up happening soon since Jit missed out in February.
The homies at REACH are a staple for hype brands like Vlone and Supreme but they also show a lot of love to some of the dope local brands in the Tampa Bay Area, even putting me on to some dope product I wouldn’t have seen before.
Cartel Dept
One of the newest brands making its way in REACH is Cartel Dept. Little is known about the brand at this moment but if their inaugural trucker hat is any clue of what they have to come, Jit is definitely on board. Next time I’m at the shop I will def pick up the black and neon green hat if available. These are limited hats so don’t sleep.
Feelin like Bam imma get right witcha Limited socks
A brand making brazy noise in the Tampa Bay Area is Fukk Em Worldwide. One of the only brands still keepin it Trill. I am a huge fan of limited wacky socks so when I saw Fukk Em Worldwide socks were available at the store they instantly went to my hit list. I’ve already picked up all the REACH socks so it’s only right to support another local brand. Hopefully this leads to more Fukk Em Worldwide product available in the store or maybe even a pop up down the road.
Shout out TurboBig 813 vibes
Now based in LA but originally based in the 813, 2001 Odyssey is one of the first brands REACH put me on to. A few 2001 logo tees are still available in the shop so I would def jump on those before they are gone. I would love to see another pop up down the road since I missed out on the first one. Turbo has been dropping some really brazy product lately from the zip jacket to the rumored 2001 trucker hat, Jit just don’t miss.
The homies at REACH are really doing this shit for the culture, a lot of other brands and shops would be like nah I’m only carrying hype or my brand. Can’t wait to see what else comes into the shop in the future as well as all of the dope product made exclusively in REACH.
RodXTheXGod & Playrunna AV are always a deadly combination when they come together on a track, so when they dropped their 2019 project “Mud! EP” it was only a matter of time before it would reach classic status. It’s Tha Circle.
Rap Game Itachi & Kisame
The project starts off with the title track “Mud!”, featuring a menacing beat and hook provided by Rod. It’s always a treat to get a RodXTheXGod verse and this track is no expectation. This beat fits Playrunna AV perfectly, with one of my favorite verses from him closing out the track.
This next one is hands down a 727 classic at this track. “Gangsta Shit” might be my favorite Playrunna AV track to date with RodXTheXGod behind the boards. This track is one of the reasons why Rod is one the dopest producers in the city. No hook nothin, just straight street bars from AV. This one is a killer y’all.
The homies hit ya with a one two punch showing they can take over the streets as well as the club on the JJ Da Jet assisted “BLESSED!”. The hook from JJ is pretty much immortal at this point and is constantly stuck in my head. Both verses from Playrunna & Rod have different flows than they normally use but that’s what makes it so much doper. The video for this song took it to the next level, proving just how important visuals can be to an albums longevity. R.I.P. to JJ Da Jet!
The next track “Around!” is a banger. Rod always comes through with the melodic verses adding something new to each track so things don’t get stale.
The closing track “Surrounded!” has RodXTheXGod & Playrunna AV spazzing on the track. The flows on this joint are crazy, Rod’s hook gives the song an anthem vibe. Once the beat switch happens mid way your like damn they did it like this to close this shit out. Not many people in the scene are taking advantage of beat switches these days so it was definitely a pleasant surprise.
On “Mud! EP” RodXTheXGod & Playrunna AV cement themselves as two of the most dominant forces in all of Hip Hop. Can’t wait to see what the duo has planned next after working on some solo efforts over the past few years, they need to bless the city with a part 2.
Coming off their immortal track “The Last 1”on the instant 727 classic “The Adama Effect”, Johnny Adama & Tjaru link up to craft another classic duo project, that falls in line with the other duo albums that have come out of the burg over the past few years on “Easy Money”.
Tab Rap
The first track “Out My Body” is on some boucey shit. The beat sounds like a magic wand, and the entire project was engineered in house by the master himself Rishi Beats so you know the mix is A1. Tjaru kills the hook and his verse setting the perfect chorus for Adama to drop. Adama snapped with that sped up flow towards the end.
The beat on “Patient” for some reason reminds me of the airport. I love how off rips Adama just spazzes on the track. The melodic hook is really solid and works as a good transition between Johnny and Tjaru’s verse. This is my favorite song on the entire project and is pretty much an instant classic at this point,
“Out Of Body” is the turn up track of the project. Tjaru once again kills it on the hook, I love how he is able to change up his flow effortlessly. Adama’s verse is also really dope, especially the way he starts flowing towards the end.
Dubbed “Tab Rap”, The Fix is one of my favorite joints on the project. This would for sure make an epic video. Off rips Tjaru hits you with one of the best hooks on the project. It was only a matter of time before Adama hit ya with that pimp shit. I liked the way each one ended out their verses on some rollin up shit.
I think “Tryna Chill” is gonna be one of those songs for the summer. I love the way Adama starts his verse with that “Iz you tryna link up or somethin?”. Some artists come off corny when they try to do melodic shit, but Adama always kills it, really dug that origami line shout out to Quanzaah.
Capturing that “Tab Rap” esthetic again on “I Can’t Feel My Face” Adama & Tjaru are definitely onto something with this sound. It’s like a chilled out vibe but adds just enough bounce so that we don’t get slump. I know if they made a video for this one it would be some next level shit.
Adama always brings some West Coast Hip Hop vibes to his projects and “Mowet” is a perfect example of that. This the type of joint you just put the windows down and crawl down Gulf BLVD with some loud burning. I c any say it enough but Tjaru did his thing on every hook he graces.
“Diamonds & Gold, Pt.2” is on some old school trill, Southern Hip Hop type shit. I could definitely hear this being played at your local players ball or function. It also reminds me of those old school Devin The Dude smoking tracks. This is definitely rollin up music. That beat is real funky and the verses are pimp tyte, what else could you want.
Adding some versatility to the album “Better Days” is on some introspective shit. I love the message of this track. No matter how bad things get, better days are always coming. The vivid imagery both MCs paint with their lyrics is pretty incredible.
The album ends on the chill “Fall Thru”. I love the hazy hook from Tjaru, it’s almost like he’s rapping after a long night of partying, sort of fitting for the final track. Adama kills it hitting all the high notes for the ladies on his verse. Overall great way to end out the project.
It’s pretty brazy to say but the homie Johnny Adama has dropped three of my favorite albums of the year and it’s not even June yet. He by far is my favorite artist right now and I don’t see that changing anytime soon. It was really dope hearing more from Tjaru and I an highly anticipating his solo project. Another big shout out to Rishi Beats for making everything come together, Jit highly anticipating his project as well. I can definitely see a “Tab Rap” sub genre being birthed from this project.
